What are cookies?

Cookies are small text files that websites store on your device through your browser. They contain information about your visit — for example, which pages you viewed, how long you stayed, or what preferences you selected. Cookies cannot run programs or deliver viruses to your computer, and most modern browsers accept cookies automatically unless configured otherwise. 

In addition to cookies, we may also use similar technologies such as pixels, tags, and local storage objects. For simplicity, we refer to all these technologies as “cookies” in this document. 

You can manage your cookie preferences at any time via our consent tool or in your browser settings. 

Why does Lano use cookies? 

Lano uses cookies to operate and improve our website, measure performance, support customer interactions, and tailor our marketing efforts. Some cookies are necessary to make the website work. Others help us understand how users engage with our pages, support chatbot conversations, personalize content, or display ads that are relevant to our audience. 

We believe in transparency and give you control over the types of cookies we use. You can consent to or reject specific categories through our cookie consent manager.

Types of cookies we use 

We categorize the cookies used on our website into four main types: 

1. Necessary Cookies 

These are essential for the basic functionality of our website. They enable features like page navigation, access to secure areas, and form handling. These cookies are always active. 

2. Preference Cookies 

These remember your preferences and settings (such as language or region) to provide a more personalized experience. 

3. Statistics (Analytical) Cookies 

These cookies help us understand how visitors interact with our website. The data is pseudonymized and used to optimize our content and functionality. 

4. Marketing Cookies 

These cookies are used to track user behavior across websites to serve targeted advertisements and measure the effectiveness of our campaigns, including the creation of user profiles. 

A complete list of all cookies, their providers, purposes, legal bases, and storage durations can be found below: 

Lano Cookies Usage Overview

1. Necessary Cookies (have to be on)

These cookies are essential for the operation of the website. Without them, key functions like page navigation, session maintenance, and security features will not work properly.

2. Preference Cookies

These cookies allow the site to remember user choices (such as language or region) and provide enhanced, personalized features.

3. Statistics (Analytical) Cookies

These cookies collect information about how visitors use the website, such as which pages are visited most often. The data is anonymized and used to improve the site.

4. Marketing Cookies

These cookies are used to track visitors across websites to display ads that are relevant to the user and to measure the success of campaigns.

Third-party tools

Segment

Provider:

Twilio Ireland Limited, 3 Dublin Landings, North Wall Quay, Dublin 1, Irland.

Description:

We use Segment to centralize and manage our data from multiple analytics and marketing tools (including Google Analytics, Google Ads, LinkedIn, Facebook Pixel, and others). Segment allows us to integrate and relay user data between these systems to ensure consistency and reliability across platforms. 

Purposes of processing:

• Assigning unique visitor identifiers 

• Collecting and organizing anonymous behavioral data 

• Linking user activity across tools (e.g., form fills, button clicks) 

• Supporting retargeting, attribution modeling, and analytics 

Types of data processed may include: 

• Unique visitor IDs 

• IP addresses 

• Page views and time stamps 

• Events triggered on the website (e.g., form submissions, downloads) 

• Device and browser information 

• Referral sources 

For more information, see Segment’s privacy policy. 

Legal basis: 

Your consent, in accordance with Article 6(1)(a) of the GDPR. Consent may be withdrawn at any time. 

HubSpot

Provider:

HubSpot Ireland Limited, 1 Sir John Rogerson’s Quay, Dublin 2, Ireland. 

Description:

We use HubSpot to support form submissions, session identification, user tracking, and marketing automation. HubSpot sets a range of cookies to help us recognize returning visitors, collect form submission data, track website performance, and support advertising activities. 

Purposes of processing: 

• Saving form input submitted through our website 

• Managing session-based activity and interactions 

• Analyzing visitor behavior (e.g., time on site, click paths) 

• Supporting retargeting and campaign tracking across devices and channels 

Types of data processed may include: 

• IP address 

• Device and browser details 

• Pages visited and duration 

• Referring URLs 

• Form submission contents (if applicable) 

For more information, see HubSpot’s privacy policy. 

Legal basis: 

Your consent, in accordance with Article 6(1)(a) of the GDPR. You may withdraw your consent at any time. 

Leadoo

Provider:

Leadoo Marketing Technologies Ltd, Lintulahdenkuja 10, 00500 Helsinki, Finland. 

Description:

We use Leadoo to support conversational marketing via chatbots and interactive tools. Leadoo’s technology helps us gather engagement insights, identify business users, and track form submissions through its bots and session tracking. 

Purposes of processing: 

• Enabling chatbot communication (e.g., capturing user responses and downloads) 

• Tracking user activity across sessions 

• Analyzing on-site engagement 

• Supporting lead generation and attribution 

Types of data processed may include: 

• IP address (possibly anonymised) 

• Referrer URL 

• Chat interactions and bot responses 

• Time of visit, click activity, and page transitions 

• Download interactions for gated content 

• Possible company identification (B2B matching) 

More information is available in Leadoo’s privacy policy. 

Legal basis: 

Article 6(1)(b) of the GDPR (when answering user queries in the context of pre contractual interaction) and Article 6(1)(f) of the GDPR (our legitimate interest in chatbot communication). If analytics and marketing profiling occurs, we obtain your consent under Article 6(1)(a). You may withdraw your consent at any time.

Google Tag Manager 

Provider:

Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland.

Description:

Google Tag Manager (GTM) enables us to manage and load third-party scripts and tags in a centralized way. GTM itself does not use cookies or collect personal data. However, it may trigger other tools that do set cookies (e.g., Google Analytics, Google Ads). 

Purposes of processing: 

• Managing marketing and analytics tags without direct code changes 

• Enabling or disabling cookies based on user consent 

• Supporting troubleshooting and debugging through limited technical cookies 

Types of data processed may include: 

• IP address 

• HTTP header information

• User agent

More information is available in Google’s privacy policy. 

Legal basis: 

Article 6(1)(f) GDPR – Our legitimate interest in managing tags efficiently and in compliance with user consent. 

Cookiebot 

Provider:

Usercentrics A/S, Havnegade 39, 1058 Copenhagen, Denmark. 

Description:

We use Cookiebot to collect, store, and document user consent for cookies on our website in compliance with GDPR and other relevant regulations. 

Purposes of processing: 

• Capturing and storing cookie consent preferences 

• Displaying the cookie banner and consent options 

• Storing logs of consent for audit and legal compliance 

Types of data processed: 

• Consent selections (accept, reject, preferences) 

• IP address (anonymised) 

• Time and date of consent 

• Browser and device information 

Further information is available in Cookiebot’s privacy policy. 

Legal basis: 

Article 6(1)(f) of the GDPR – Our legitimate interest in managing cookie compliance and fulfilling legal documentation obligations. 

LinkedIn Analytics and Ads

Provider:

LinkedIn Ireland Unlimited Company, Wilton Plaza, Wilton Place, Dublin 2, Ireland. 

Description:

We use LinkedIn for both analytics and marketing purposes, including retargeting, audience segmentation, and measuring the effectiveness of campaigns run via LinkedIn Ads. 

Purposes of processing: 

• Measuring ad engagement and effectiveness 

• Tracking conversions 

• Supporting retargeting and audience building 

• Analyzing website usage through LinkedIn Analytics 

Types of data processed may include: 

• Unique user IDs 

• Browser and device information 

• Pages viewed and actions taken 

• Time spent on the site 

You can manage your preferences via LinkedIn: https://www.linkedin.com/psettings/guest-controls. 

More information is available in LinkedIn’s privacy policy. 

Legal basis: 

Your consent, in accordance with Article 6(1)(a) of the GDPR. You may withdraw your consent at any time. 

YouTube

Provider:

Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. 

Description:

Embedded YouTube videos may set cookies to track viewing behavior, measure performance, and store user preferences. 

Purposes of processing: 

• Displaying embedded video content 

• Tracking video views and interactions 

• Estimating user bandwidth 

• Storing player settings and playback history 

Types of data processed may include: 

• Video watch history 

• IP address 

• Session identifiers 

• Browser/device details 

More information is available in Google’s privacy policy. 

Legal basis: 

Your consent, in accordance with Article 6(1)(a) of the GDPR. You may withdraw your consent at any time. 

Microsoft Clarity

Provider:

Microsoft Ireland Operations Limited, One Microsoft Place, South County Business Park, Leopardstown, Dublin 18, Ireland. 

Description:

Microsoft Clarify performs usage analysis, creates heat maps to evaluate and visualise user activity, records sessions and can replay them, and enables A/B testing to check the effects of different website designs on visitor activity. Microsoft also processes the data to improve its own products and services, to create usage profiles and for advertising purposes.. 

Purposes of processing: 

• usage analysis

• creation of heat maps

• session recording

• A/B tests

• creation of user profiles

• recording of navigation, click and scroll activity

• detection of errors

• segmentation of users

• campaign measurement and evaluation

• website optimization

Types of data processed may include: 

• Unique user IDs 

• IP address

• Browser and device information 

• Pages viewed and actions taken 

• Time spent on the site 

• Interactions: clicks, scrolls, mouse movements, window resizing, selection of elements, form field entries (anonymised)

• Diagnostic data: errors, logs, performance

• Page data: document size, attributes, width and height, positions

You can manage your preferences via Microsoft: https://account.microsoft.com/privacy/ad-settings. 

More information is available in Microsoft’s privacy policy. 

Legal basis: 

Your consent, in accordance with Article 6(1)(a) of the GDPR. You may withdraw your consent at any time.

Google Analytics

Provider:

Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. 

Description:

Google Analytics uses cookies and similar technologies to analyse and improve our website based on your usage patterns. Google will process the information obtained in order to evaluate your use of the website, to compile reports on the website activities for the website operators. Furthermore, we have activated GA Audiences to allocate users in marketing groups for advertising purposes. As part of the evaluation process, Google Analytics also uses artificial intelligence such as machine learning for automated analysis and enrichment of the data.

Purposes of processing: 

• usage analysis

• campaign measurement and evaluation

• website optimization

• creation of marketing groups

• conversion tracking

Types of data processed may include: 

• IP address

• user ID

• Referrer URL (previously visited website)

• Pages accessed (date, time, URL, title, length of visit)

• interactions and events (e.g. downloaded files, clicked links to other websites, interaction with videos and forms, search requests)

• As applicable, attainment of specific targets (conversions)

• Technical information: operating system; browser type, version, and language; device type, make, model, and resolution;

• Approximate location (country and possibly town, based on anonymised IP address) 

More information is available in Google’s privacy policy. 

Legal basis: 

Your consent, in accordance with Article 6(1)(a) of the GDPR. You may withdraw your consent at any time. 

Google Ads Services

Provider:

Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. 

Description:

We use Google Ads Conversion Tracking to record and analyse customer actions defined by us (such as clicking on an advertisement, page views, downloads), and Google Ads Remarketing to display personalised advertising for our products on Google partner websites, based on previous visits on our and other websites. Therefore, user profiles will be created. Furthermore, we use Google Ad Manager to create and evaluate reports on advertising campaigns, to prevent multiple displays of the same advertisement and to generate commission statements. Google also processes the data to improve and further develop its own products and services, for aggregated statistical evaluation of conversions, to improve the quality and accuracy of conversions, to test algorithms for displaying advertisements, to monitor latency for users, and to ensure the accuracy of the prediction system.

Purposes of processing: 

• usage analysis

• campaign optimization

• creation of marketing groups

• conversion tracking

• creation of user profiles

• display of personalized advertising

• remarketing

• retargeting

• cross-site tracking

Types of data processed may include: 

• IP address

• user ID

• Referrer URL (previously visited website)

• Pages accessed (date, time, URL, title, length of visit)

• interactions and events (e.g. downloaded files, clicked links to other websites, interaction with videos and forms, search requests, clicks on ads)

• As applicable, attainment of specific targets (conversions)

• Technical information: operating system; browser type, version, and language; device type, make, model, and resolution;

• Approximate location (country and possibly town) 

You can manage your preferences via Google: https://myadcenter.google.com/. 

More information is available in Google’s privacy policy. 

Legal basis: 

Your consent, in accordance with Article 6(1)(a) of the GDPR. You may withdraw your consent at any time. 

Data Transfers to Third Countries 

Some tools may process data outside the EEA, particularly in the USA. The following recipients are certified for the EU-US Data Privacy Framework, where the transfer is governed by an adequacy decision by the EU commission:

• Cloudflare Inc., 101 Townsend St., San Francisco, CA 94107, USA;

• Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA;

• HubSpot Inc., Two Canal Park, Cambridge, MA 02141, USA;

• LinkedIn Corporation, 2029 Stierlin Ct. Ste. 200 Mountain View, California 94043, USA;

• Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA;

• Twilio Inc., 101 Spear Street, 5th Floor, San Francisco CA 94105, USA.

Otherwise, we use Standard Contractual Clauses and request your explicit consent under Article 49(1)(a) GDPR for such transfers. Further risks and protections are described in our Privacy Policy.